AI Brand Strategy · For SMBs

Winning the
LLM Brand War

Your customers aren't just Googling you anymore — they're asking AI. This is the field guide for staying visible, credible, and safe when ChatGPT, Claude, Gemini, and Perplexity answer for you.

Prompt: "Who are the best AI strategy consultants for small businesses in Buffalo?"
Northgate Advisory GroupCited
Larkin Digital PartnersCited
Your BusinessNot Found
Elmwood Strategy Co.Cited
This is the LLM Brand War. This book shows you how to change the outcome.
The New Battlefield

Search became conversation. Your visibility rules just changed.

AI tools no longer hand your customers ten blue links to sort through — they hand back a short, confident answer with a handful of names already picked. If yours isn't one of them, you may never get considered at all. This book is a practical, SMB-sized playbook for showing up in that answer — and for making sure what AI says about you is accurate once you do.

Ranking #1 on Google no longer guarantees an AI will cite you. The models weigh consistency and trust, not just rank.

3–7

The typical number of brand names an AI answer surfaces — that's the whole shortlist you're competing for.

Fig. 02 — The Shift Ranked list → single answer

Then — SEO

A ranked results page. You competed for a spot among ten blue links, and the searcher did the work of comparing options.

Now — AEO

One conversational answer. The AI does the comparing, and only names a handful of brands — or just one — before the searcher ever sees a list.

Inside the book

Six parts. One campaign to win the war.

Winning the LLM Brand War is structured like a military campaign — borrowing Sun Tzu's strategy in The Art of War — with each part moving you from understanding the terrain to defending your reputation for good.

I

Understanding the New Battlefield

Ch. 1–2 · Search vs. Conversation, Laying Plans

Why AI search rewards clarity over size, and how to pick the one sentence that tells a model exactly what you're known for.

II

Terrain: Your Internet Footprint

Ch. 3–4 · Know the Terrain, Weak Points and Strong

Auditing your site, profiles, and content so AI can actually read and trust what it finds — then choosing the specific topics worth owning.

III

Waging War: Practical Moves

Ch. 5–6 · Decisive Campaigns, Attack by Fire

Running focused, 4–6 week visibility campaigns instead of endless content — plus using reviews and PR as high-impact strikes.

IV

Spies and Intelligence

Ch. 7–8 · Use of Spies, Track Share of Model

Asking AI tools directly what they know about you, then using visibility platforms to track how often — and how accurately — you show up.

V

Brand Safety

Ch. 9–10 · Tactical Dispositions, Maneuvering

Building a Source of Truth document and a response playbook for when AI gets something about your business wrong.

VI

The 90-Day LLM Brand War Plan

Ch. 11–13 · Days 1–30, 31–60, 61–90

A week-by-week blueprint that takes you from first positioning statement to a defended, visible brand — in one quarter.

Who it's for

Written for the people actually running the business.

SMB Owners

No marketing team, no agency retainer — just a practical plan you can run yourself.

Marketing Leads

A structured way to explain AI search to leadership and prioritize what to fix first.

Agencies & Consultants

A repeatable framework to run for clients, from audit to 90-day rollout.

Chambers & SBDCs

Workshop-ready material for AI-literacy programming across your member network.

Free tool

Run your first battlefield scan.

Straight from Chapter 1: a free worksheet that walks you through five AI queries you should own, and how to check where your brand actually stands today across ChatGPT, Claude, Gemini, and Perplexity.

We'll email the worksheet from hello@onomaris.ai. No list, no newsletter.

5 queries worth owning
A 3-tool AI recon script
A simple scoring sheet
Your first correction list
AW
The author

Alicia Wittman

Alicia wrote "Winning the LLM Brand War" for Onomaris.ai, the woman-led, veteran-led venture bridging small businesses into practical AI adoption. The book grew directly out of the AI literacy and brand-visibility work Onomaris runs with chambers, SBDCs, and workforce organizations.

She writes for business owners who need a plan they can actually run themselves — not a theory of how AI search works.

Get the book

Start your 90-day campaign today.

Retail availability is on the way. Bulk and cohort orders for chambers, associations, and cohort programs can be arranged now.

Amazon Coming soon Barnes & Noble Coming soon Bulk / Cohort Orders
Retailer links go live when the book launches.
Bulk & cohort orders

Put the book in every member's hands.

Chambers, associations, SBDCs, workforce programs, and teams running cohorts — tell us what you need and we'll come back with pricing, timing, and cohort options.

We'll reply from hello@onomaris.ai. No list, no newsletter.

Bring Alicia to your organization

Book a workshop, keynote, or cohort session.

The same 90-day framework from the book, delivered live to your members, clients, or team — through Onomaris.ai's AI literacy programs.

Email hello@onomaris.ai